Objective: Build a strong strategic mindset and understand core marketing concepts.
- Introduction to Marketing Planning & Strategy
- Difference between strategy vs tactics
- Role of marketing in business growth
- Understanding the Market Environment
- Macro & microenvironment (PESTLE, industry forces)
- Customer Behavior & Segmentation
- Demographics, psychographics, behavioral segmentation
- Targeting & Positioning (STP Model)
- Identifying ideal customer segments
- Crafting positioning statements
- Competitive Analysis
- SWOT analysis
- Competitor benchmarking
Activity: Analyze a real company and define its target market + positioning
