Execution, Measurement & Optimization

Objective: Learn how to implement and evaluate strategies.

  1. Marketing Implementation Plan
    • Timeline, roles, execution roadmap
  2. Key Performance Indicators (KPIs)
    • Metrics that matter.
  3. Marketing Analytics & Tools
    • Google Analytics basics
  4. Performance Evaluation & Optimization
    • A/B testing, continuous improvement
  5. Final Project Presentation
    • Participants present their full marketing strategy.

Activity: Final presentation + feedback

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