Objective: Learn how to gather and use data for decision-making.
- Importance of Market Research
- Primary vs secondary research
- Research Methods & Tools
- Surveys, interviews, focus groups.
- Digital tools & analytics basics
- Data Interpretation & Insights
- Turning data into actionable strategies
- Customer Journey Mapping
- Awareness → Consideration → Decision → Loyalty
- Buyer Persona Development
- Building detailed customer profiles
Activity: Create a buyer persona + customer journey map
