Objective

Build digital communication, branding, and online engagement skills.

Topics Covered

  1. Introduction to Digital Marketing
    • Digital channels and communication strategies
  2. Social Media Platforms & Usage
    • Workplace and professional applications
  3. Content Creation Basics
    • Creating text, images, and simple video content
  4. Personal Branding & Online Presence
    • Building a professional digital identity
  5. Search Engine Optimization (SEO) Fundamentals
    • Online visibility and discoverability basics

Activity

Develop a basic professional online profile and digital content plan.