Public Relations & Customer Service
About This Course
Public relations and customer service play a critical role in shaping how organizations are perceived and experienced. Poor communication, weak service standards, and unmanaged customer interactions can damage reputation, reduce loyalty, and impact business performance.
The Public Relations & Customer Service program provides a practical approach to managing communication, building strong customer relationships, and protecting organizational reputation. Participants develop the skills to handle customer interactions professionally, manage public image, respond to challenges, and deliver consistent, high-quality service experiences.
Learning Objectives
Communicate effectively with customers and stakeholders
Manage customer interactions, complaints, and service recovery
Develop basic public relations strategies and media communication
Build and maintain a strong organizational reputation
Measure and improve customer satisfaction and service performance
Target Audience
- Customer service and support professionals
- Public relations and communications staff
- Frontline employees and client-facing teams
- Marketing and brand management professionals
- Managers responsible for customer experience and reputation
Curriculum
5 Lessons
Your Instructors
