Objective: Build a solid understanding of strategy and its role in organizational success.
- Introduction to Strategic Planning
- What is strategy vs operational planning?
- Strategic vs tactical thinking
- Vision, Mission, and Core Values
- Crafting meaningful statements
- Aligning culture with strategy
- Strategic Management Process
- Analysis → Formulation → Implementation → Evaluation
- Environmental Scanning
- Internal vs external environment
- Analytical Tools Overview
- Introduction to SWOT, PESTLE
Activity: Draft vision & mission statements for a sample organization
