Objective: Develop strategic directions and choices.

  1. Setting Strategic Objectives 
    • SMART goals aligned with vision 
  2. Strategic Options & Alternatives 
    • Growth, stability, retrenchment strategies 
  3. Business-Level & Corporate-Level Strategies 
    • Differentiation, cost leadership, diversification 
  4. Value Proposition & Competitive Advantage 
    • What makes the organization unique? 
  5. Strategy Selection & Prioritization 
    • Decision-making frameworks 

Activity: Develop strategic goals and choose best strategic option