Objective: Learn how to assess the current situation and identify strategic issues.
- External Analysis (PESTLE Framework)
- Political, Economic, Social, Technological, Legal, Environmental factors
- Industry & Competitive Analysis
- Porter’s Five Forces
- Internal Analysis
- Resources, capabilities, core competencies
- SWOT Analysis Development
- Turning insights into strategic issues
- Gap Analysis
- Current state vs desired future
Activity: Conduct SWOT + identify key strategic challenges
